Results
organic search sessions during the reporting period
engagement rate on organic search sessions
average engagement time per organic search session
Performance figures reflect the website's overall results during the selected reporting period and are not attributed solely to my contribution.
Website performance insights
- 28,140
- sessions across all channels, averaging 69.68% engagement and 1m 03s per session
- 44.09%
- of all sessions came from organic search — the website's largest channel
- 11,126
- direct sessions (39.54%) at a 70.04% engagement rate and 57s per session
- 36.84%
- engagement rate on paid social sessions (2,706) — 8s per session, the weakest channel
- 14.62
- events per organic search session, against 12.25 across the site
Key learnings
Structure and wording decisions are easier to defend when they are backed by engagement data.
Engagement rate and engagement time show whether the right audience found value — not just how many arrived.
Next: connect content changes to before-and-after performance so their effect becomes measurable.
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