156K Facebook views alongside 3–5 parallel Meta campaigns

Project Overview

Context & scope

Hybrid, Perugia · 08/2025 – Present. Agency work across several clients.

My role

Plans and executes campaigns and promotional content, manages 3–5 parallel Meta campaigns, runs Facebook content management and a Meta traffic campaign, and creates visual and video content. Client strategy is shared with the wider agency team.

Category

Social Media & Content Marketing

The Challenge

Several clients needed regular content and campaigns across social and paid channels, each in its own consistent brand voice — the Facebook presence needed to stay active and visible through consistent publishing, and one campaign needed a relevant audience directed to a landing page through paid social.

The Approach

• Plan content and campaigns per client, keeping brand consistency across social and paid.
• Maintain an active Facebook presence with a consistent publishing schedule to improve audience visibility and engagement.
• Direct a relevant audience to the campaign's landing page through Meta traffic advertising.
• Segment audiences and allocate budget across 3–5 parallel Meta campaigns.
• Run creative A/B tests and review results weekly to improve the next round.

Execution

• Created and adapted visual and video content in Canva, CapCut and Adobe Premiere Pro.
• Managed audience segmentation, budget allocation and A/B testing for the Meta campaigns.
• Ran the Meta traffic campaign end to end — campaign setup, audience targeting, budget monitoring, ad creative and performance analysis, tracking advertising costs, click-through rate and landing page views.
• Managed Facebook content publishing and reviewed page analytics to understand changes in views, viewers, content interactions and visits over time.
• Client work samples are shown only where publication is permitted — page-level analytics are shared below.