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Case studyClient work
Dhynet
12,407 organic search sessions on a website I helped shape the content for
Website content strategy & recommendations
Content StrategyWebsite ContentData AnalysisGoogle Analytics
- 12,407
- organic search sessions during the reporting period
- 77.64%
- engagement rate on organic search sessions
- 1m 22s
- average engagement time per organic search session
01 · The Challenge
The website needed to communicate the value of its programmes clearly and stay relevant to its audience — content structure and wording had to be improved so visitors could quickly understand what the programmes offer.
- Context & scope
- Website content strategy work at Dhynet.
- My role
- Supported website content development: recommendations to the website creator on how to structure and write content more effectively, plus analysis of the website's performance data.
- Category
- Web Marketing & SEO
02
The Approach
Review the website's content from the audience's point of view: what they need to understand first and what makes the programmes worth their attention.
Recommend a clearer content structure, so each page has a purpose and the value of the programmes is easy to find.
Advise on wording focused on clarity and audience relevance rather than internal language.
Ground every recommendation in performance data, not opinion.