Personal portfolio · Bergamo, Italy
I'm Kiana
Digital Marketer with a focus on Brand Strategy
Campaign experience, in numbers
- 300
- marketing leads captured through a website subscription funnel
- 3–5
- Meta campaigns managed in parallel for agency clients
- 2
- international programmes with automated email journeys
Profile
I plan, build and run digital marketing campaigns end to end: paid social, content and email. My specialty is brand strategy, shaping how a brand speaks and connects so every campaign lands with the right audience and supports real growth.
Paid Social
Campaigns & Performance
Meta campaigns from audience segmentation and budget allocation to A/B testing and weekly performance reviews.
Content Marketing
Social & Creative Content
Planning and creating visual and video content that keeps each brand consistent across social and paid channels.
Email Marketing
Segmentation & Automation
Segmented, multi-step journeys for onboarding, awareness and engagement, connected to the CRM.
Featured work
Case studies
Case study
City Lab Discovery
300 marketing leads captured through a subscription funnel
Paid Social & Lead Generation
Case study
City Lab Discovery
35.7% open rate for the Art & Public Space invitation email
Email Marketing & Automation
Case study
Dhynet
156K Facebook views alongside 3–5 parallel Meta campaigns
Social Media & Content Marketing
Client work
Dhynet
12,407 organic search sessions on a website I helped shape the content for
SEO & Website ContentVisibility.
Discovery.
Personal Project
kianamasoumi.org
From invisible to verified in Google Search Console
SEO & Website ContentTools I use
Open to roles · Bergamo, Milan or remote