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Case study
City Lab Discovery
@citylabdiscovery300 qualified leads from Meta lead generation
Meta lead generation for international programmes
Meta AdsCRMEmail automation
- 300
- qualified leads generated by the campaigns
Creative
Instagram ad created for City Lab Discovery
A 35-second vertical video ad written and produced for City Lab Discovery's Instagram, used to reach people interested in the programmes.
Watch on Instagram01
Project Overview
- Context & scope
- Remote internship, 07/2025 – 11/2025. Lead generation for international programmes.
- My role
- Supported the Meta lead-generation campaigns and connected acquisition with the CRM and email automation.
- Category
- Paid Social & Lead Generation
- See the client
- @citylabdiscovery
02
The Challenge
The programmes needed a steady flow of qualified leads, and each new lead had to move smoothly from the ad into follow-up communication.
03
The Approach
- Use Meta lead-generation campaigns to reach people interested in international programmes.
- Link every lead to the CRM so follow-up could start straight away.
- Hand new leads into the email journeys, so acquisition and nurturing worked as one flow.
04
Execution
- Supported day-to-day running of the Meta lead-generation campaigns.
- Helped connect campaign leads with the CRM and the automated email follow-up.
- Campaign visuals and targeting screenshots will be added when they can be shared.
05
Results & Learnings
300
qualified leads generated by the campaigns
This is the reported campaign result. Spend, cost per lead and conversion rates are not published.
Key learnings
- Connecting ads, CRM and email makes leads more useful than ads alone.
- Next to test: separate creative per audience segment and compare lead quality.
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