KIANA MASOUMI:
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Process

Website content strategy & recommendations

03

Execution

  1. Provided recommendations to the website creator on how to structure and write content more effectively.

  2. Focused the recommendations on clarity, audience relevance and communicating the value of the programmes.

  3. Analysed the website's performance data — sessions by channel, engagement rate and average engagement time — to understand how visitors arrive and engage.

Work samples

Reports & work samples

Google Analytics traffic acquisition report by channel group: total 28,140 sessions, organic search 12,407 sessions at a 77.64% engagement rate and 1m 22s average engagement time
01Google Analytics traffic acquisition report by channel group. Across 28,140 sessions the site averaged a 69.68% engagement rate and 1m 03s per session; organic search brought 12,407 of them (44.09%) at a 77.64% engagement rate and 1m 22s — the strongest engagement of any channel.
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