Results
Meta campaigns managed in parallel
views on the Facebook page during the reporting period
viewers reached
content interactions
visits to the page
landing page views driven by the traffic campaign
cost per landing page view, as reported in Meta Ads Manager
Client names are confidential and not published. The percentage changes are comparisons with the preceding reporting period, not proof that all growth resulted solely from my work. Landing page views do not necessarily translate into leads or conversions; further conversion data would be needed to assess lead-generation effectiveness.
Facebook & Meta campaign insights
- +70.6%
- increase in views compared with the previous period
- +81.4%
- increase in content interactions compared with the previous period
- +133.1%
- increase in visits compared with the previous period
- 1.9K
- Facebook link clicks during the reporting period
- €49.95
- ad spend recorded for the traffic ad in Meta Ads Manager
- 16,856
- views the traffic ad gathered
- €0.03
- average cost per click on the traffic ad
- 7.48%
- click-through rate on the traffic ad
- 8,124
- post engagements on the traffic ad
Key learnings
Consistent publishing is what keeps a page visible — the analytics tracked how views, viewers and interactions moved with the schedule.
Traffic quality matters alongside cost: landing page views are a first step, and conversion data shows what they are really worth.
Weekly reviews turn test results into better creative quickly.
Next: build a shared library of tested hooks and formats across clients.
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