Results
Email campaign and automation for the Art & Public Space programme, Barcelona
Results
open rate (30 opened)
click rate (8 clicked)
bounce rate (2 bounced)
unsubscribe rate (0 unsubscribed)
Figures from the "Art & Public Space – General Email 15 May 2025" campaign, Mailchimp reporting period 15 May – 11 July 2025, excluding Apple Mail Privacy Protection.
Automation & click insights
- 95
- contacts entered the automation; 91 completed it and 0 exited early
- 73.8%
- open rate on the follow-up email for contacts who had opened (42 sent)
- 44.7%
- open rate on the final email of the resend path (49 sent)
- 15.71%
- of clicks went to the programme page; 12.86% to the registration form
Key learnings
A personal invitation from the curator and two clear calls to action gave readers an obvious next step: explore, then register.
Splitting follow-ups by opens let engaged contacts move forward while others got a second chance to see the message.
Most opens came in the first hours after sending, so timing of the first send matters.
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