KIANA MASOUMI:
← City Lab Discovery · Overview

Process

Email campaign and automation for the Art & Public Space programme, Barcelona

03

Execution

  1. Designed and sent the general email to 86 recipients on 15 May 2025.

  2. Built the automation flow: entry when a contact is sent the general email or tagged, a 2-week delay, then an if/else split on email opens.

  3. Contacts who opened received a "join us in Barcelona" email; those who didn't received a resend, followed by a 1-week delay and a further email.

  4. Tracked opens, clicks and links in the Mailchimp reports.

Work samples

Reports & work samples

Art & Public Space invitation email from curator Meg Walker
01The email creative: personal invitation with two calls to action.
Mailchimp automation flow with delays and if/else paths
02The automation flow: 2-week delay, if/else split on opens, resend path with a 1-week delay.
Mailchimp campaign report for the general email of 15 May 2025
03Campaign report: 86 recipients, open, click, bounce and unsubscribe rates.
Mailchimp top links clicked report
04Click performance: the programme page was the most-clicked link, followed by the registration form.
Mailchimp email report with deliveries, opens and clicks
05Report details: 87 total opens, 70 total clicks and 26.7% clicks per unique open.
NextSee the results →